XP_MTL is an non-profit organization whose mission is to offer an event and festive programming, supported by a strong online presence and which aims to contribute Montreal downtown economy, particularly on Sainte-Catherine Street. Desiring to contribute to economic, cultural, social and tourist development as well as city-wide influence at the local, national and international levels, Groupe Sensation Mode designed the XP_MTL project. The latter proposes to bet on the quality of the EXPERIENCE offered to people living, working, studying or having fun in the downtown core – consumers, workers, students, visitors and tourists – by deploying on a yearly basis a programming that will highlight the major lifestyle trends “fashion, design, music, beauty and shopping.”

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